How Do I Create A Brand Tagline?

How long is a tagline?

“Your tagline should be short and clear enough that if it’s on a billboard, people won’t drive off the road trying to read it.” This means your tagline should be no more than seven or eight words, and you should pick words that are crystal clear.

If your business name is long, keep your tagline even shorter..

What are the best taglines?

Top 7 Brand SlogansNike – “Just Do it”Apple – “Think Different”L’Oreal – “Because you’re worth it”KFC – “It’s finger lickin’ good”Coca-Cola – “Open Happiness”Dunkin’ Donuts – “America runs on Dunkin’”McDonald’s – “I’m lovin’ it”

What is a tagline vs slogan?

Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns. Both taglines and slogans should be brief and representative of your brand. The goal is to create a tagline or slogan that is memorable and relevant to many.

What is the tagline of Apple company?

Think differentThe slogan “Think different” was created by Craig Tanimoto, an art director at Chiat\Day, who also contributed to the initial concept work.

Where do you use a tagline?

If your slogan is more of a tagline and will fit, place it near the top your page near the logo. A tagline simply states what you do or how you do it in very few words. Think of “Just Do It” from Nike. A slogan can also be more of your value proposition or philosophy and explain the value you bring to the consumer.

What is a catchy phrase?

A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. …

How do you come up with a brand tagline?

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.Keep It Simple. … Avoid the Marketing Meeting Effect. … Tell a Story. … Explain Your Offering. … Communicate With Clarity. … Describe Who You Are. … Require a Double Take. … Keep It Short and Simple.More items…•

What is a catchy tagline?

A slogan is an advertising tagline or phrase that advertisers create to verbally expresses the importance and core idea of their product or service. …

What is a professional tagline?

A tagline is a clear statement of what you do, who you do it for, or how I should feel. It needs to be straightforward, descriptive, and can’t be too long.

What is an example of a tagline?

A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.

What is a tagline for a brand?

A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: “When I see [tagline], I think [company].”

Does your brand need a tagline?

So brands increasingly rely on the first words of a communication piece to create an impression, instead of the last ones which have traditionally comprised the tagline. … That’s not to say that you don’t need a tagline. Taglines remain a powerful way to communicate a pithy brand message.